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Mount St Catherines Primary School, Windmill Hill, Armagh

Media Initiative

28th Feb 2025
We are using the Media Initiative Personas and messages to promote positive attitudes to physical, social and cultural differences amongst young children, practitioners and parents. The messages also address bullying behaviours.

The cartoons are set in a play park and feature characters young children can easily identify with. The messages in the cartoons are reinforced in the early years setting through the use of resources and interactive activities that prompt children to talk about their feelings and attitudes to the issues explored in the cartoons.

Over the coming weeks your child will bring home a friend for a sleepover. We would like parents to treat the persona like a person, use emotion language with your child and encourage them to talk about their feelings. Don’t forget to take some photos of activities they done with the persona and send them In for our display.

Here is some photos of what they have got up to . Many thanks to the parents for these photos.